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MGT 351 - D. Jones: Company Research

Principles of Marketing

Company Research Reminders

  • Company websites: can be a great (though biased) initial source of information.  Look for phrases like "about us" and "for investors" to find relevant information about the company itself. 
  • A product or brand isn't the same as a company.  For example, Dove soap is produced by Unilever.  Calvin Klein is a brand owned by Phillips Van-Heusen (PVH) corporation. 

Getting Started

Organizational Charts

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