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Company Research Reminders
- Company websites: can be a great (though biased) initial source of information. Look for phrases like "about us" and "for investors" to find relevant information about the company itself.
- A product or brand isn't the same as a company. For example, Dove soap is produced by Unilever. Calvin Klein is a brand owned by Phillips Van-Heusen (PVH) corporation.
MarketLine Company Profiles Authority
Reports include key facts and overview, key employees, major products and services, top competitors, and oftentimes a SWOT analysis.
Gale Business Insights: Essentials
Broad yet detailed coverage of international business, including timely case studies, full-text articles, and robust data sets coupled with authoritative references and tools for analysis.
*Replacing Business Source Elite in 2018*
Business, Management and Trade - scholarly and trade journal articles, dissertations, SSRN working papers, business cases and global and trade news.
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