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Market Segmentation Resources
Nielsen: My Best Segments (PRIZM)
Enter a zip code to reveal basic demographics and lifestyle descriptions of the top 5 segments living in that area. Uses data from Nielsen company and promotes paid subscriptions, but you can get the PRIZM level data at no charge.
Insight into Demographics Data
American Demographics via AdAge
Ongoing news updates interpreting demographics data from on-going column at AdAge.com (Note: we have an electronic subscription to full magazine content, see "Find Articles" tab.)
American Fact Finder
Rich source of information concerning the population of the United States. Includes information from decennial census, American Community Survey (every 3 yrs), Economic Census (every 5 years), and more.
Think with Google: Insights Library
Selection of the research, insights and ideas — from both inside and outside of Google — that informs the company's strategies, decisions, and products. Includes access to quick stats, the latest trends and insights, and a multi-media library featuring case studies, infographics and video snippets with global thought leaders.
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