As the use of Generative AI becomes common and expected, it's more important than ever to be aware of the many ethical concerns. Before incorporating GenAI into your work, make sure you understand the social, legal, and ethical implications of doing so.
When GenAI "hallucinates", it produces information that is inaccurate. GenAI models generate language without 'thinking' like a real human; they cannot critically evaluate whether something is true or false. Moreover, the confidence with which GenAI generates outputs can lend a perceived credibility that is unearned and unwarranted. Most free GenAI does not really cite the internet data it scrapes and uses (even when it claims to do so), so there is no trusted way within the tool itself to authenticate generated content.
Before using GenAI, consider:
When we rely on Generative AI too much, we risk undermining our own ability to think. Overdependence on AI conditions us to expect quick, easy answers that we don't have to work hard to obtain or create. But remember... it's beneficial to think hard and struggle with difficult questions. Using our brains strengthens our brains. When we outsource our thinking to an external tool (such as AI), that process is called "cognitive offloading".
Before using GenAI, consider:
Generative AI consumes vast quantities of energy--a single generated AI response costs significantly more energy than a web or database search. As widespread use of GenAI grows, so too does the burden on the environment. Many of these harmful impacts are inequitably distributed along geographic and socioeconomic lines. While companies frequently market new developments for mitigating GenAI's negative environmental impacts, there is still a long way to go before GenAI can be considered "green".
Before using GenAI for a task, consider:
Because GenAI models like ChatGPT are trained on huge datasets, they often inherit bias and stereotypes. These tools do not critically evaluate information to avoid racism, sexism, or other types of harm. When generated content is uncredited, there is no way (within the tool itself) for you to fact-check by identifying and investigating the direct source of the information.
Before using GenAI, consider:
As the popular saying goes: "If you aren't paying for it, you're the product". Many GenAI models--especially free ones--may use your data and content to train their models. Disreputable companies may use or sell your data for profit. Your private information could be leaked or disclosed without your consent. While these tools have Terms & Conditions, they can be updated at any time. Even when the option is available to "opt out" of data collection, you still need to be aware to take advantage of the protection.
Before using GenAI, consider:
GenAI models are trained on vast quantities of scraped data--usually without attribution. Large language models (LLMs) like ChatGPT and Gemini generate their responses using content created by humans, but do not provide credit or compensation to the original creators. GenAI is disrupting copyright protections and and intellectual property, leading to concerns among artists, authors, and creators and multiple ongoing legal cases.
When deciding whether to use GenAI, consider:
GenAI can be easily used to create fake sources, images, and videos. People have been spreading photoshopped images and "deepfakes" for ages--for malicious purposes, disinformation campaigns, or pranks--but GenAI makes it much simpler to do so. As the tools improve, the fakes are harder to spot.
Before using GenAI, consider:
Cheating has always been a concern in higher education, but Generative AI is exacerbating the situation considerably. It's easier than ever for students to use AI to bypass difficult work, even though the process of struggling and doing that work would be beneficial for learning. Students receive many mixed messages about whether or not they are "allowed" to use AI. The line between acceptable and unacceptable AI use is often blurry. When the use of AI isn't properly acknowledged or cited, students and researchers submit AI-generated content as if it were their own unassisted work. There are AI-detection tools on the market, but their reliability and accuracy are poor.
Before using GenAI, consider:
While the rise of GenAI has massive implications for the job market, it also impacts other aspects of human labor. We often hear concerns about AI replacing jobs, but GenAI actually depends on a hidden human workforce. To manage the large scale of their AI products, companies may rely on a underpaid and exploited labor, often from the Global South.
Before using GenAI, consider:
